"Counter The Culture" challenges the stereotypical perceptions of skateboarding held by the general public. From rural neighborhoods to upscale nightlife hubs, Vans has crafted an inclusive culture that invites everyone to enjoy the sport. This campaign highlights how Vans has reshaped and broadened the public’s view of skateboarding, demonstrating its universal appeal and impact.
Collaborating with Johnathon Petersen, we aimed to showcase the diverse ways Vans has influenced and elevated the skateboarding experience across various settings. (Video by Johnathon Petersen, Photoshop by Tony Roberson and Johnathon Petersen)
