Tony B Roberson is a Award-Winning Multidisciplinary Creative, Art Director, and Graphic Designer specializing in art direction, branding, and cross-functional design. With a focus on visual storytelling and innovative solutions, Tony blends creativity and strategy to craft design work that resonates with people and delivers measurable impact.
--
Tony’s career reflects a fusion of artistry and strategy. He gained early experience interning with TRG, contributing to campaigns that blended purpose with performance, and quickly advanced into leadership opportunities. Over the years, he has worked across digital design, advertising, brand identity, and content creation, giving him the versatility to move seamlessly between big-picture creative direction and hands-on execution.
--
His portfolio includes work with national brands such as PNC Bank and ExxonMobil, healthcare campaigns for Scottish Rite Hospital, and educational branding as Art Director at Ogle Schools Hair, Skin & Nails, where he led creative strategy across ten campuses in Texas and Georgia. Beyond client and agency work, Tony has also served as a mentor within the creative community through AIGA DFW, where he was appointed to the Board for Social Media and contributed to meaningful, community-driven projects.
--
At the core of Tony’s practice is a belief that design should connect culture, strategy, and storytelling. He thrives on collaboration, problem-solving, and pushing ideas forward. Roberson has an eye toward originality, cultural relevance, and purpose. When not creating, Tony finds inspiration in recording Christian rap music, collecting art books, watching movies and exploring nature with his wife. He draws inspiration from music, fashion, and art, which influence his approach to design and storytelling. A believer in blending creativity with everyday life, he approaches his work and his world with curiosity, innovation, and heart.
--
His favorite multidisciplinary creatives consist of: Pharrell Williams, Lecrae, Virgil Abloh, Tyler Okonma, Kirk Franklin, Jaden Smith, and Scott Mescudi.
--
Work has been recognized:
North Star Mall
The Texas Theater
Ted X Frisco
New York Times
Lee + White Business Center
Fox News Network
Dallas Morning News
D Magazine
Dallas Farmers Market
The Grandscape Colony, TX
Cowboys Stadium
Globe Life Field Park
Dallas Fair Park
South By South Southwest
Richardson Chamber of Commerce
American Advertising Awards
Graphis Magazine
People’s Magazine