In this campaign, we highlight a unique brewing process where various beer styles are aged in white and red wine barrels, as well as bourbon barrels, within a temperature-controlled taproom for up to eight months. I led the rebranding effort for this process, which includes a new logo design, out-of-home (OOH) advertising, and merchandise. This rebrand captures the distinctive character and craftsmanship of the aging process, showcasing the premium nature of the beer and enhancing its appeal to connoisseurs and enthusiasts alike.
Building mockup created layer for layer using Adobe Photoshop.
