Beyond Meat, Inc., founded in Los Angeles in 2009 by Ethan Brown, revolutionized the food industry with its plant-based meat substitutes, first introduced in the U.S. in 2012. Specializing in plant-based alternatives for beef, pork, and poultry, Beyond Meat aims to surprise and delight taste buds with products that taste like meat but are entirely plant-based.
This campaign focuses on the remarkable taste of Beyond Meat products, highlighting how their flavor can astonish consumers into disbelief that it's not real meat. Explore our mouth-watering print ads that capture the essence of this taste sensation and demonstrate the deliciousness of plant-based eating.


