This campaign delivers a powerful visual commentary on the addiction to nicotine and other drugs that contribute to teenage deaths. Through a series of meticulously crafted photographs, the project uses found objects arranged around a Juul, incorporating intricate skull-like designs to symbolize the hidden dangers of these substances. This campaign is a collaborative effort with Julia Cartwright, Nathan Essary, and Jessica Turner.
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Its impact was widely recognized, earning a Silver Award in the Graphis New Talent Annual and a Gold Award at the Annual American Advertising Awards.
