In this campaign, we highlight the convenience and accessibility of Bird e-scooters. To unlock a scooter near you, simply tap a button on the app and take a photo of the QR Code displayed on the e-scooter. The playful narrative imagines Bird scooters as adventurous travelers, ending up in unexpected and whimsical locations—whether in the desert, on the moon, or hidden in caverns. This imaginative approach underscores the brand’s commitment to bringing fun and mobility to new and exciting places every day.
