In a dynamic rebranding effort for Texas Scottish Rite Hospital for Children, we aimed to transform the hospital's image, moving away from traditional hospital aesthetics to reflect its evolving brand. As the leading pediatric orthopedic hospital in the Southwest, the goal was to present a fresh, engaging look that highlights its comprehensive care beyond just orthopedic treatments, including sports injuries, neurological disorders, and learning challenges like dyslexia.
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The campaign features a variety of media: print and billboard ads, two 30-second TV commercials, a photoshoot, and social media content. Key collaborations included prominent publications such as D Magazine, Men’s Health, and Women’s Health. The campaign features a layered “colorburst” that gave the brand vibrant new life and set it apart from the competition. This work has also been featured at the Dallas Farmer's Market, The Grandscape, and Cowboys Stadium.
Commercial Appeared on: Hulu, EMMY’S, NBC, ESPN and much more!