This campaign delves into the history and evolution of Schwinn, the iconic bicycle manufacturer founded by Ignaz Schwinn in Chicago in 1895. Once the dominant name in American cycling throughout the 20th century, Schwinn's journey is meticulously chronicled in a dynamic brochure booklet.
The concept highlights the company's transformation and enduring legacy, capturing key milestones and innovations that shaped its prominence in the bicycle industry.
Through compelling visuals and engaging narratives, the booklet presents a comprehensive overview of Schwinn’s historical progression and continued impact on cycling culture.
