HandyMart is built around the idea of accessibility, trust, and visual storytelling. The brand doesn’t just sell products, it creates an environment where customers feel guided, informed, and inspired at every step of their shopping experience.
At the core of HandyMart’s identity is the extensive illustrative book I created, serving as both a practical guide and a piece of brand art. This book is more than a catalog, it’s an immersive, hand-crafted journey that transforms everyday shopping into a visually rich narrative. Through detailed illustrations, playful diagrams, and character-driven scenes, the book reinforces HandyMart’s values
