For this campaign, I provided graphic design and art direction for a series of cinematic posters promoting the Samsung Galaxy Fold, under the theme “Your Future Awaits.” The concept positioned the Fold not just as a device, but as a portal into creativity, exploration, and innovation.
Each poster showcased the Fold being used as a tool for creative outreach capturing moments and activities that would later be filmed. From artistic workshops to bold outdoor adventures, the imagery emphasized the device’s ability to merge productivity and artistry in one sleek, transformative form.
The visual approach blended futuristic minimalism with vibrant, story-driven photography, ensuring the Fold appeared as the centerpiece of possibility. Careful attention was given to color harmony, lighting, and composition to convey sophistication while keeping the tone inspiring and aspirational.
By framing the Galaxy Fold as an enabler of experiences worth documenting, the posters told a bigger story: the future isn’t just arriving, it’s ready to be shaped by the creativity in your hands.


